In the fall of 2003, Mercedes-Benz and Giorgio Armani announced a joint venture, which marries a Mercedes-Benz CLK 500 Cabriolet show car with interior and exterior design accents inspired by Armani.
Last Monday, at the international motor show in Paris, Armani and the Stuttgart, Germany-based car maker revealed the new "Mercedes-Benz CLK designo by Giorgio Armani."
The idea for the collaboration was first inspired by the successful start of Mercedes-Benz’s sponsorship of a five-city world tour of the Solomon R. Guggenheim’s Giorgio Armani -- A Retrospective exhibition.
The tour began at Berlin's Neue Nationalgalerie in May 2003. After its stay in London, the exhibit then opened its doors in the Mori Arts Center Gallery in Tokyo Japan from April until June 5th.
Subsequently the exhibition is moving on to Shanghai China.
Mercedes' designo range has been around for ten years. The designo range allows the carmaker's discerning customers to personalize their Mercedes-Benz using a selection of exclusive material and paint finish options.
Only 100 units of the Mercedes-Benz CLK designo by Giorgio Armani are available worldwide.
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This exclusive special-edition vehicle is "Rugged Elegance" at its best -- with a capital "R," "E." Or should I say, "G," "A!" Even the maestro himself drives one of his own signature cars.
Take Your Senses on A Voyage of Discovery
Armani's signatures touches this year, as reported on Mercedes-Benz.com include:
High-Quality Material
Giorgio Armani has brought his own, characteristic style of timeless elegance to the Cabriolet. The entire exterior is painted in designo magno sabbia, a matt sandy shade with subtle greenish tints typical of Armani.
This paint finish, developed by Mercedes-Benz designo, powerfully emphasizes the otherwise unchanged contours of the CLK-Class Cabriolet.
You could say that Giorgio Armani´s contribution was to fashion an elegant summer outfit for the vehicle.
High-tech Material Meets Classic Leather
Giorgio Armani has skillfully coordinated the interior with the exterior, employing classic brown designo leather for the trim and the centre console.
He has created a striking effect by combining the brown leather with high-tech materials from the world of sportswear in the shade "sabbia".
Finely perforated leather also covers the steering wheel.
And all metal parts in the interior have a matt-chromed finish rather than the high-sheen finish found on other models, giving these parts what the designer describes as an "aged look".
Exclusive Standard Equipment
In technical terms, the limited-edition model is based on the CLK 500 Cabriolet ELEGANCE.
It not only features high-quality technology and exciting body styling but also offers the pure pleasure of open-top driving plus top-class comfort for four.
The new model has been even further upgraded with AMG bodystyling elements, including dynamic front and rear aprons and striking side skirts.
Standard Equipment
Standard equipment in Armani's new, exclusive open-top Mercedes-Benz is the THERMOTRONIC luxury automatic climate control system with solar sensor, ESP with BAS, an audio 20 radio with CD drive, electrically adjustable seats with memory function, speed-sensitive steering, a rain sensor for the windscreen wipers and cruise control with SPEEDTRONIC, DIRECT CONTROL suspension, belt tensioners, an EASY-ENTRY system, automatic belt feeders and automatic headlamps.
Standard-Fitted Extras
Standard-fitted extras include: PARKTRONIC (PTS), a Harman/Kardon surround-sound system with ten speakers and an 8 x 40 watt amplifier, heated seats, AMG-styling inclusive 18" AMG wheels, rear sidebags, designo leather appointments and designo magno sabbia metallic paintwork.
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